Cruel Hearts Collection

My story begins in a forgotten, shithole town in the middle of nowhere—Kentucky. I wasn’t raised with love. I was hardened by chaos. My path never knew an easy road.

At 19, I ran.

No money.

No prospects.

Just the thrill of a clean slate. Florida was my shot at reinvention—no past, no family ties. Just sun, salt, and the freedom to become whoever the hell I wanted to be.
For a while, it was paradise. Until Hurricane Ian ripped it all away. Everything I built—gone overnight. The town, the community, the life—it all crumbled. So, I did what survivors do. I moved on.Next stop: Missouri. Or as I call it, Misery. With nothing left to lose, I poured everything into the only thing I had left—my art. And from the ashes of my past, Cruel Hearts was born. Cruel Hearts is for the ones like me—the ones who never had the option for the easy road. The ones who were forged in despair and still stood tall, unscathed.

This isn’t a brand.

It’s a way of life.

This is Cruel Hearts

-EKF